Last week we had a Marketing lecture by Nicolas Levy, Global Strategy Director at Marcel Worldwide. Here is his linkedin profile : https://fr.linkedin.com/in/nicolas–lévy-85070149
He presented the DS marketing strategy which is based on a web-serie.
It was actually pretty clever ! Have a look on the pilot episode here : DS4 episode 1
It made us wonder about this new advertising format.
- Shake-up traditional ways of communicating
- Engage people as they want to see the next episode
- Generate integrated brand content
- Create proximity with customers
- Fun and short
People have the same attitude toward it as when we watching TV shows which is a good way to catch their attention !
So let’s dig more and inspire ourselves with some examples of famous web-series :
Nescafe Really Friends web-serie :
30 episodes of 4minutes showing a man meeting his facebook friends in real over a cup of coffee.
A good case study to summarize this campaign : watch it here
BNP Paribas Mes Colocs web-serie :
10 episodes of 1min30 each led to 15millions views as the videos depict in a fun-way the habits of young people.
Here is a short case study to present this campaign : watch it here
In order to challenge preconceived ideas and promote a more digitalized Africa, Africangeek is a 6 episodes very funny web-serie. Videos in French : watch it here
Team: Les ATAWAddicts