A closer look at ‘geo-fencing’

How can businesses use this virtual location barrier to effectively target consumers? Whilst the patent for “Location based services” has existed for over 8 years now, the evolution of geo-fencing is not over yet. This development has gripped many consumers, especially those amongst Generations X and Y who share their lives online.  Businesses are able

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Web-serie : introduction by Nicolas Levy and follow-up

Last week we had a Marketing lecture by Nicolas Levy, ‎Global Strategy Director at Marcel Worldwide.

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Newsletter #25

What’s been hot this week ? The launch of the first digital beauty shop in Paris, a sexy device that will make you want play more with your doors, Google’s new crazy or genius connected device, a super talk on internet without hardware and, as most of us are looking for a job right now,

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